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jayde palmer

anytime fitness nz

Jayde is a dynamic force with over a decade in the fitness industry, bringing a wealth

of experience across leading brands like World Gym, Goodlife Health Clubs, and

Virgin Active. Starting as a sales consultant, she rose through the ranks, mastering

roles from customer service to club management, training, and development. Now, as Franchise Operations and Member Experience Manager for Anytime Fitness NewZealand, Jayde has transformed the member journey and sales process, creating a model that drives retention, satisfaction, and growth.

Her innovative and people led approach has positioned Anytime Fitness New

Zealand as a global leader in operational excellence, with record-high Net Promoter

Scores (NPS), operational scores, and overall satisfaction percentages. With

comprehensive training programs she developed for new franchisees, club teams,

coaches, and sales staff, Jayde equips business owners and gym operators with the tools to elevate their brand and inspire loyalty among members.

Jayde’s story is a powerful testament to resilience and authenticity. When she was

told her energy and enthusiasm were too much, that wearing activewear won't make her a CEO, she chose to lean into her strengths unapologetically, creating new paths for herself and others in fitness. Now, she’s committed to helping business owners and coaches alike harness their unique strengths to drive results and create

meaningful, lasting connections with members.

Her insights will empower business owners, gym operators, and coaches to deliver

transformative member experiences, redefine what’s possible in their roles, and build thriving communities that set their businesses apart.


“We are so much more, than we give ourselves credit for!”

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