Experienced CEO, board director and culture strategist with a proven track record of leading and scaling brands in the fitness and wellness industry across Australia, Africa, Asia and Europe.
As CEO of Jetts Fitness, Elaine successfully led the Management Buy Out (MBO) of the company, returning the brand to private ownership and founder-style leadership.
Elaine is passionate about creating high-performance, values-led cultures that deliver exceptional business outcomes. This belief inspired her book, High Performance Through Happy People, where she share leadership lessons for building engaged, thriving teams that outperform.
With 30+ years in the industry, Elaine brings deep operational and commercial expertise, with a focus on strategic growth, franchising, leadership development and culture transformation.