Michelle knows the fitness industry inside out because she's lived nearly every job in it - 25 years as a group ex instructor, personal trainer, membership sales, studio owner and big-box club manager.
Then, in fitness tech, scaling global SaaS and payments businesses serving more than 20,000 customers worldwide. She spent 13 years at Xplor as GM and CCO, building turnkey solutions - member acquisition, recurring revenue and membership management - for enterprise clubs like Anytime Fitness, Fitness First and World Gym. She brings board experience from AUSactive, and advises tech startups including Qualified Trainers and Fitmate.
Today she brings all of it to ScaleFitEngine, a commercial advisory built for the fitness world - build and scale a profitable business, GTM strategy, and entering international markets.
Michelle is an industry speaker and a passionate advocate for women and underrepresented minorities in leadership. So many of us got into this industry for the love of it, not the P&L, and her work gives operators the strategy, growth and leadership levers to have both.