Liz nable

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Originally a TV journalist, Liz spent 15 years working around the world as a writer and reporter, including six years in New York. It was while living in Manhattan in 2009, that Liz discovered the barre workout and knew instantly this was a huge business opportunity to bring back Australia. 

With a ton of media skills but no formal fitness or business training, Liz and her husband Adam decided on a franchise system and within six months became Australia’s first franchisees of little known fitness brand, Xtend Barre and opened their first location in Sydney. 

Over the next 8 years Liz increased her investment to four locations while helping the US based brand build national awareness and get media attention around the country. 

There was a lot Liz had to learn about running her own business, but one thing she was already an expert in was how to get great media coverage and FREE PR to take Xtend Barre from an unknown brand in Australia to a household name. 

She quickly realised that her insight into what the media wanted and her knowledge about how to leverage those media organisations to build her business, was an invaluable asset in her incredible growth. 

Now Liz teaches other women-led businesses, startups and entrepreneurs how to master the art of using free publicity and media attention to drive their business and build their public profile as an industry expert. 

Liz runs her online 6 week Media Masters Academy course 3 times a year and her clients have since been featured in many of Australia's top media outlets including Smart Company, The Sydney Morning Herald, Nine News, The Australian Woman's Weekly, The Good Weekend and The Australian, to name a few.

Go to www.liznable.com to find out more.

Check out the Media Masters Academy Here!

You can listen to Liz's Podcast Media Magnet here.